Modus, the manner
We are currently in a ‘content creation’ apocalypse. There are more film and photography ‘agencies’ popping up than there are local cafes these days. But why is this? Obviously the demand is there, but is it a healthy market? Or is it rather one big competitive #content fight in an overly saturated industry?
If you’re after a cookie-cut promo video, I suggest you exit this browser now. It’s like seeing another post of Hosier Lane popping up in the feed…everyone has seen it, I’m sorry Catherine, but it’s not cool anymore.
I believe in being different.
For me, film or photography alone aren't powerful. It’s the relationships I get to develop, the stories I get to tell, the people I can impact and the opportunity I have to evoke emotion through these journeys. My experience and education have been the foundation of my ability to tell stories; to bring script and art to life, while executing on a marketing strategy or advertisement treatment. I believe every brand and business should be able to tell their story, no matter the budget.
My craft has been shaped over 6 years in the industry. During that time, I’ve built strong relationships inside the Australasian production community, established my core values and developed a deep respect for the difference between what my clients and audiences want, versus what they need. Their values ultimately determine the nature of their needs. And the nature of their needs determines the quality of the material. If what you value for your brand or business is unhelpful, if what you consider a success or failure is unsound, then everything built upon those values will be misaligned. Values underpin everything we are and everything we do, and as a result of our 21st century audience, this applies to the creative industries more than ever before.
MP.C is a one-stop boutique film production and photographic platform offering inventive concept development that evolves into polished creative solutions. From strategy-scoping and concept development through to editing and post-production, I facilitate a seamless and affordable production experience for screens of all sizes.